Lý Tú Nhã
Senior Content Writer
Content team leader
In life, diverse contrasts blend gracefully, echoing yin-yang balance, day-night rhythm, and proton-electron interaction.
These contradictions also exist within myself:
- A Writer won 1st prize in Mathematics competitions
- A Business Administrator from Foreign Trade University thriving in the field of Marketing
- A lifelong-learning Marketer secured 3rd place in a beauty pageant
- A dynamic Gen Z individual embodying the resilience characteristic of Gen Y
Contact
Hi there, I'm Nhã
I began my writing journey in 2017 and was promoted to Senior Content Writer by 2022. I specialize in crafting creative content across social media platforms, curating nearly 100 posts with millions of impressions.
Beyond content creation, my strengths lie in effective communication across various formats: talk shows, long & short-form videos, web articles, PR articles, scripts, and more. Alongside these skills, attributes such as commitment to excellence, resilience, empathy, meeting deadlines, and adaptability have propelled my career.
Community impact and personal growth remain core values I consistently pursue in my professional journey.
4+
years of writing experience
100+
interviews with experts and creators
150+
clients in
various field
30.000+
published contents
in diverse formats
MY CLIENTS
PROJECT MANAGEMENT
I have experience in managing resources (people, facilities), time, and quality to achieve high efficiency in assigned projects
Advertisingvietnam’s social media ecosystem
Directed content strategy and managed the entire social media ecosystem of Advertising Vietnam, including 14 channels across 8 platforms with nearly 1.5 million followers and only-4-member content team
8
new channels
300.000
new followers in 2023
120.000.000
social media impressions in 2023
tiktok marketers zone
Until 2023, Advertising Vietnam's ecosystem primarily thrived on Facebook. However, with the dynamic evolution of short content platforms, our social team's mission is to expand the company's brand presence particularly to TikTok.
Our TikTok channel was established a year ago, but it only attracted 40,000 followers. In response to this challenge, I have:
- Reoriented and strategized all content on the channel
- Diversified topics, accelerated production, and ensured a consistent posting frequency
70.000
new follower in 2023
(+175% compare to 2022)
45.000.000
video views in 2023
- Managed an 8-person team to operate the series
- Pre-production: Planning, guests approaching, preparing interview content for each episode
- Production: Overseeing the entire filming process to ensure talk show quality
- Post-production: Supervising editors, preparing content for publication and communication
- 20 talk show episodes featuring industry-leading experts and creators (musician Hứa Kim Tuyền, actor Huỳnh Lập, director Phương Vũ,...)
60.000
podcast listens
200.000
talk show views
5.000.000
social media impressions
An all-round content creator who also serves as a host, producer, editor, and communicator
- A host: who write script and directly interview PhDs, masters from leading universities in marketing and advertising
- A producer: who contact guests, plan, and supervise the entire production process
- A communicator: who create content and connect with university clubs to promote the talk show effectively
Take Note #9 was selected as the best episode of the year on the Advertising Vietnam Spotify channel
10
talk show episodes
20.000
podcast listens
As an early Gen Z leader, my success in leadership is shaped by three core pillars: buidling processes, innovating with new methods, and leading with empathetic understanding in a democratic style
By early 2023, videos remained an underutilized format for the Advertising Vietnam fanpage. Seeing its potential, I structured a video production process:
- Diverse Topics: covering advertising news, outstanding campaigns, technological product innovations, brand and celebrity collaborations,...
- Ensured Production Frequency: from topic selection, content creation, video edition to publication within a day
- Measurement and Reporting: for weekly performance evaluation
And BOOM, here are the impressive results in 2023:
process building
36
newsletter
30%
average open rates
32.000
active subscribers
platform discovering
Advertising Vietnam possesses a social media ecosystem with 14 channels across 8 platforms, having over 1.5 million followers.
Beside that, we offer readers website articles, talk show series, recruitment information, and more. While our content is deeply specialized, it's also fragmented. Each follower can only access 1-2 channels instead of the entire wealth of information we produce weekly.
To address this, our team launched a weekly newsletter format, delivering the most important and curated information to readers, while also promoting all our developing channels. The results exceeded expectations in just over 6 months of implementation.
SOCIAL MEDIA
I'm a content creator with a million views on social media. My knack for crafting effective and humorous content has the power to transform niche topics into trending sensations
academic post
branded post
long content
PR ARTICLE
Give me the brief then I can turn it into a high-quality PR article that every audience can't wait to read
MY INTERVIEW
As an extrovert, I relish the opportunity to engage with others, absorb their perspectives, and share valuable information with readers
OTHER'S IMPRESSION
Receiving appreciation and recognition are my small victories on the journey toward greatness
NOTABLE ACHIEVEMENTS
I believe that continual learning and pushing oneself in new domains are essential for achieving success
Top 2 Bold Planning Camp by Bold Creative Training Lab
Our assignment was to propose and present a communication plan for the sponsoring brand in the fashion industry, all within a single day.
Top 17 Cyber S - Generation S: Safety and equality in cyberspace
Our team developed a social media project to combat online sexual violence and cyberbullying, gaining 4.9 million views, 19,100 comments, and 4,382 shares within 3 months.
Communication Writer by Bold Creative Training Lab
The Communication Writer course trains individuals in both content writing and copywriting, preparing highly skilled personnel for the advertising industry.
925/990 TOEIC - IIG Vietnam
I have excellent command of English.
Double prize: The 2nd runner-up & Miss Talent at FTUCharm
FTUCharm is a contest that celebrates the beauty and talent of female students at Foreign Trade University.
Brand Ambassador: California Fitness & Yoga Centers
I served as a brand and communication ambassador for renowned brands such as California Fitness and Yoga Center, L.Point of Lotte Group,...
